In order for your sales enablement program to be successful, you or your content marketing agency need to have a well-thought-out strategy in place. This strategy will direct your efforts, keep you on track to reach your goals and help you see when (and where) you need to make adjustments. Think of it like a…

For organizations that use content marketing to promote their business and spread awareness of their brand, sales enablement is all about aligning sales and digital marketing specialists in order to propel the sales process forward. While that requires having team members work side-by-side to improve efficiency, it depends heavily on technology to bring those processes…

The title of Bob Franco’s 2016 book pretty much sums up the current state of sales. “Sales: The Hardest Easy Job In The World” emphasizes that while sales jobs are relatively easy to find, they’re not for the faint of heart. For employers, sales jobs are becoming increasingly harder to fill. According to The Wall…

The way customers buy products has changed dramatically with the growth of e-commerce, but many businesses still depend on the old way of selling. Not surprisingly, that doesn’t yield the same kind of positive results that it used to. The fault can’t really be placed on sales teams; without the proper tools to sell in…

I once had a breakup that went so well it almost made me want to get back into the relationship again. (I said “almost.”) It was thoughtful, it was kind and it was mutually respectful. When I think back on that relationship, what I remember most is how well it ended. As it turns out,…

Emails can be a tricky business. Every time you send out an email, you’re hoping to catch someone’s attention and make them interested enough to click “open” instead of hitting “delete.” This can be a challenge no matter what kind of email you’re sending, but when it comes to sales emails, the challenge is even…

When it comes to creating great content, outside voices deliver extra credibility and authority to blog posts, white papers and stories. Bringing in experts to explain a topic has several benefits: It can add new perspective to a topic It gives you an excellent reason to reach out to influencers and leaders in your space…