My first job in marketing was as an intern for a custom publishing company. In the ensuing years, I’ve worked in branded content, brand journalism, custom content, inbound marketing and, Read more…

Whether it’s a Facebook comment that’s less than flattering, a one-star Google review detailing exactly how your company let a client down, or even a former employee who decided to Read more…

B2B digital marketing operates in a unique realm. Unlike B2C, B2B content often demands a deeper understanding of niche industries, complex products and multi-tiered decision-making processes.  Given that digital marketing Read more…

In early December 2022, I got a Slack message from a colleague. One line: “Are you frightened by ChatGPT?”  It’s a question that many people who make their living writing Read more…

When you boil it down to its simplest definition, sales enablement equips your sales team with tools, streamlined processes and compelling content to sell more effectively. As a digital marketing Read more…

There’s an oft-quoted statistic in digital marketing circles that the ROI for email marketing is upwards of $36 for every $1 spent. It’s a powerful one, to be sure — but Read more…

Be honest. When was the last time you gave your website a makeover? A refresh? The tiniest little update?  If you have to think hard about it, you’re overdue.  A Read more…