Design

Be honest. When was the last time you gave your website a makeover? A refresh? The tiniest little update?  If you have to think hard about it, you’re overdue.  A Read more…

Ah, the infographic. That darling of the design department. That perennially persuasive portmanteau.  Infographics have become increasingly important to digital marketers. According to the Content Marketing Institute’s annual B2B trend Read more…

Why does design matter? It seems self-evident that it does. We spend a lot of time on it, trying to make whatever we’re working on “look good.”

A hierarchy, simply put, ranks the members of a group according to relative importance. For instance, in the military, a private who tells his commanding officer to drop and give him 20 will most likely find that demand going unmet. And when you enter an unfamiliar situation, hierarchies can tell you where to go first. You…

You can have a great blog that no one reads, a high-quality product that no one buys and a terrific brand that absolutely no one cares about. This is because people don’t care how great what you’re offering is; they care about what makes you different from the competition and how you will best meet…

Does your content engage customers, or simply broadcast at them one-way? According to Forbes columnist Christine Comaford, one of the most costly mistakes content marketers make is not getting their Read more…

Every business, including yours, should create content. Whether you sell widgets, offer a service or run a technology company, one of the best ways to connect with your leads and customers is through useful, interesting content that engages them. Every content creator (yes, this means you) should have a style guide. A style guide will…