HubSpot

There’s an oft-quoted statistic in digital marketing circles that the ROI for email marketing is upwards of $36 for every $1 spent. It’s a powerful one, to be sure — but Read more…

As a digital marketer, data is your window into what your audience wants to see and hear from you. It’s what helps you make informed decisions about the type of Read more…

Does your sales team use the latest technology to track customers and leads … or sticky IHOP napkins?

The right customer relationship management (CRM) platform is critical to your business performance — but it’s not enough just to have a good system in place. If you and your team aren’t familiar with all of its features or unsure of how to get the most out of it, you could be missing out on…

The inbound marketing platform HubSpot offers a range of certification programs, complete with extensive video training and study materials, that each culminate in an exam.  Do you think it's worth your time to study for and take a lengthy test, in addition to your day-to-day responsibilities, just to put a line on your email signature and…

When I joined the team at madison/miles media, I had never heard of HubSpot. One of my first tasks as a creative specialist was to complete the HubSpot certification. This meant I would learn the ins and outs of HubSpot’s software. At first, I thought taking an online course was the last thing I wanted to do…

How does that old saying go? The first step of recovery from a certification addiction is to step out of denial about it via a blog post? Yeah, something like that.