Websites

Be honest. When was the last time you gave your website a makeover? A refresh? The tiniest little update?  If you have to think hard about it, you’re overdue.  A Read more…

You’ve built an attention-grabbing and functional new website for your business that showcases your best work. But are the right people — and enough of them — seeing it? Even the best-looking website isn’t the right one for your business if no one finds it.

As the Winter Olympics continue in Beijing, among the athletes competing are world-class downhill skiers. As you watch each of them burst from the starting gate, reach blinding speeds and finish in less time than it takes to make a bowl of oatmeal, it can be hard to imagine the strategic precision that led to…

Being “on brand” all the time can actually be a bad thing. It’s the equivalent of a wallflower who stays in her comfort zone, never branching out to new social groups. Innovative marketers know how to produce content that balances creativity and commerce by embracing failure, pushing limits and continuously testing new possibilities. Marketers who…

You have a lovely website showcasing your expertise and products or services. But no one is actually finding the website. Not awesome. What went wrong?

The head honchos at Google are notoriously tight-lipped about the intricacies of their PageRank algorithms, which have evolved significantly over the past decade. But last year the company announced that RankBrain, an artificial intelligence system that monitors search results, was the third most important factor in Google's ranking algorithm. That left the top two factors…

Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results. If you’re looking to increase website traffic with both organic and…