Content Marketing

If you post an infographic about the life cycle of deciduous trees on your B2B forestry company’s website, and no one is there to read it, does it even exist?  Read more…

Bad content hurts. I don’t just mean it’s painful — in some figurative sense — to look at a tweet or an email riddled with grammatical errors. I mean, lousy Read more…

The average consumer sees about 10,000 messages per day. Each one is vying for consumer attention and hoping to elicit a click or a read. We are awash in content, Read more…

Although TikTok and Instagram may seem to be grabbing most of the attention, when it comes to strategies for content marketing, the benefits of blogging continue to grow. You don’t Read more…

Keywords are a crucial part of any effective content marketing strategy. But figuring out which keywords to use and how to seamlessly and organically incorporate them into your on-page SEO Read more…

Google’s ranking algorithms are a mystery — by design.  No expert can explain with 100% certainty exactly how the search engine’s algorithms are weighted, and since the specifics of its algorithms Read more…

It’s been 20 years since IKEA’s iconic lamp commercial, and if you’ve seen it, you remember it. Directed by Spike Jonze, it’s shot from the perspective of a cute, if Read more…