Content Marketing

Being “on brand” all the time can actually be a bad thing. It’s the equivalent of a wallflower who stays in her comfort zone, never branching out to new social groups. Innovative marketers know how to produce content that balances creativity and commerce by embracing failure, pushing limits and continuously testing new possibilities. Marketers who…

If you’re an avid reader who gets most of your news online, you most likely have a specific set of blogs you check on a daily basis. My blogs of choice include Colossal, Poynter’s MediaWire Blog, The New York Times Well Blog and the Etsy Blog. Not only do these blogs cover the topics I’m most interested…

With all the holiday parties this time of year, no one wants to be that guy on the outskirts of the circle with nothing interesting to say.

There are times when being topical can backfire (Build-a-Bear attracted criticism for posting “the most shameless tweet” on the anniversary of 9/11) but the holidays offer real opportunity to connect with consumers. Here are four brands doing a stellar job of delivering timely and relevant holiday content marketing.

Companies looking to outsource the creation of content may be wondering: Should we open up bidding to content marketing agencies or offer the work to our usual ad agency? Both agencies are crucial for attracting customers, but each has specific strengths. According to the Content Marketing Institute, “most ad agencies aren’t built for consistent, long-form…

Traditional sales tactics and digital marketing alone aren’t enough to connect with challenging B2B healthcare prospects. Networking and relationship building will add to your success, but you’ll need more than Read more…

You finally did it. You took your idea, refined it and formulated a business plan. You got your finances together and determined your business structure, registered with the appropriate governing bodies, built your team and chose your vendors. You've branded yourself and now you're open for business, hoping your business grows. You’ve even been proactive…