Resources
Ready for a tasty blend of meaty blog posts, enlightening eBooks and actionable tools and templates? Dig in! It’s mmm, mmm, awesome.
Blogs
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How to Craft Bottom of the Funnel Content That Converts
With digital content marketing, leading a prospective buyer through the buyer’s journey is more nuanced than ever, especially if you’re selling a complex B2B solution with a long sales cycle. Buyers rarely take a linear journey from awareness stage (top of funnel, TOFU) to consideration (middle of funnel, MOFU) to decision-making to purchase (bottom of…
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8 Ways ABM Content Strategy Differs from Traditional Demand-Gen
Executing a successful account-based marketing campaign requires a lot of moving pieces: defining buyer personas, selecting target accounts, understanding which roles are on the buying committee within these accounts and creating personalized buying experiences for them. To engage and nurture buyers through the buying journey, figuring out the right content pieces for your ABM campaigns…
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3 Insights Into the Evolving World of Content Marketing
My first job in marketing was as an intern for a custom publishing company. In the ensuing years, I’ve worked in branded content, brand journalism, custom content, inbound marketing and, today, content marketing. Name changes notwithstanding, content marketing has always been in a constant state of evolution, propelled by the explosive growth of the internet…
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6 Signs It’s Time to Hire a Digital Marketing Agency
Your company might be putting marketing on the back burner for any number of reasons. Maybe you’re growing quickly, and to keep up with demand, the focus is narrowing down to your product or service. People often stop marketing when business is going strong. Or maybe your business is heading in the opposite direction. Tried…
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How to Turn Negative Online Feedback Into Reputation Growth
Whether it’s a Facebook comment that’s less than flattering, a one-star Google review detailing exactly how your company let a client down, or even a former employee who decided to go out with a bang, negative feedback is an inevitable part of doing business online. Whatever the complaint — big or small, real or exaggerated…
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How Google’s Algorithm Is Rewarding SEO Content Marketing (and How a Journalistic Approach to Content Creation Can Help)
In September 2023, Google released a new helpful content update — the latest to its helpful content system, which, as Google explains, aims to “better ensure people see original, helpful content created for people in search results.” I find these updates interesting because they seem so obvious. Since the beginning of time — or at…
eBooks
Beginner’s Guide to SEO
Drive Your Customers Wild!
Tools
Social Media Content Calendar
Editorial Calendar Template
