Content Marketing

With digital content marketing, leading a prospective buyer through the buyer’s journey is more nuanced than ever, especially if you’re selling a complex B2B solution with a long sales cycle. Read more…

My first job in marketing was as an intern for a custom publishing company. In the ensuing years, I’ve worked in branded content, brand journalism, custom content, inbound marketing and, Read more…

In September 2023, Google released a new helpful content update — the latest to its helpful content system, which, as Google explains, aims to “better ensure people see original, helpful Read more…

You’ve got awesome content that meets the needs of your target audience — but no one can find it online. What’s a marketer to do? The answer, of course, is Read more…

Sentence case or title case. Serial commas or no serial commas. Stop words. AP vs. Chicago Style vs. client style guides. Attention-grabbing deks. If these things don’t make sense to Read more…

In early December 2022, I got a Slack message from a colleague. One line: “Are you frightened by ChatGPT?”  It’s a question that many people who make their living writing Read more…

Welcome to the marketing Olympics, where every buyer is an athlete on their own unique path to the podium. Some are just discovering the sport, testing out their strength. Others Read more…