Inbound Marketing

There are times when being topical can backfire (Build-a-Bear attracted criticism for posting “the most shameless tweet” on the anniversary of 9/11) but the holidays offer real opportunity to connect with consumers. Here are four brands doing a stellar job of delivering timely and relevant holiday content marketing.

Traditional sales tactics and digital marketing alone aren’t enough to connect with challenging B2B healthcare prospects. Networking and relationship building will add to your success, but you’ll need more than Read more…

Account-based marketing (ABM) is one of the most effective B2B marketing and sales strategies. The fundamental idea is simple: Stop wasting time pursuing unqualified leads. Instead, target high-value accounts that Read more…

In the healthcare industry, many people are involved in the decision-making process. These individuals have different roles, goals and agendas. Because of this, it’s hard to know who to target Read more…

More than 93% of companies that use inbound marketing increase their lead generation, and 42% increase their lead-to-sale conversion. Inbound marketing is quite simply the most effective way to get people’s attention, convert them to leads and guide them to a purchase. So if your business is creating engaging, quality content that resonates with your…

Which is more effective for getting a message out: a megaphone or a stethoscope? Conventional wisdom says that a megaphone would get the job done much better. Why listen with a stethoscope when you can shout your message from the rooftops? However, today's marketing professionals have come to realize that the ability to listen is critical to successfully…

The global digital health market is predicted to reach more than $223 billion by 2023 — that’s an impressive market growth rate of 21.1% in just a few years. Health tech companies have unprecedented opportunities right now, but that doesn’t mean it’s an easy industry. While these numbers are exciting, they also mean that competition…