Inbound Marketing

With digital content marketing, leading a prospective buyer through the buyer’s journey is more nuanced than ever, especially if you’re selling a complex B2B solution with a long sales cycle. Read more…

In September 2023, Google released a new helpful content update — the latest to its helpful content system, which, as Google explains, aims to “better ensure people see original, helpful Read more…

Influencers aren’t just beneficial for B2C companies; influencer marketing can also help B2B companies generate more web traffic. When a company can tap the right influencers for its brand with Read more…

In early December 2022, I got a Slack message from a colleague. One line: “Are you frightened by ChatGPT?”  It’s a question that many people who make their living writing Read more…

Welcome to the marketing Olympics, where every buyer is an athlete on their own unique path to the podium. Some are just discovering the sport, testing out their strength. Others Read more…

Pay-per-click (PPC) and social advertising are powerful tools in a marketer’s toolkit. They’re quick and attention-grabbing, and they can produce a surge of web traffic. It’s quite the thrill watching Read more…

Picture a rushing river. Your company is on one side, and potential customers are on the other.  How do you reach them?   In outbound marketing (traditional advertising), you’d stand on Read more…