m3’s Awesome blog
Best practices (of course, we call them Awesomest Practices) in digital marketing, content, sales enablement and more.
Sort by Topic:
Never miss our latest Awesome Practice!
Subscribe here:
Sentence case or title case. Serial commas or no serial commas. Stop words. AP vs. Chicago Style vs. client style guides. Attention-grabbing deks. If these things don’t make sense to...
In early December 2022, I got a Slack message from a colleague. One line: “Are you frightened by ChatGPT?” It’s a question that many people who make their living writing...
Welcome to the marketing Olympics, where every buyer is an athlete on their own unique path to the podium. Some are just discovering the sport, testing out their strength. Others...
Marketing strategies are like gardens. (Stick with me here. I promise we’re going somewhere.) On the one hand, you’ve got the patient cultivator. She’s out in the fields — probably...
When you boil it down to its simplest definition, sales enablement equips your sales team with tools, streamlined processes and compelling content to sell more effectively. As a digital marketing...
Pay-per-click (PPC) and social advertising are powerful tools in a marketer’s toolkit. They’re quick and attention-grabbing, and they can produce a surge of web traffic. It’s quite the thrill watching...
There’s an oft-quoted statistic in digital marketing circles that the ROI for email marketing is upwards of $36 for every $1 spent. It’s a powerful one, to be sure — but...
