Blogging

You’ve got awesome content that meets the needs of your target audience — but no one can find it online. What’s a marketer to do? The answer, of course, is Read more…

Artificial intelligence has permanently become part of our lives, as evidenced by everything from our Spotify playlists to search engines. While we were already comfortable with AI algorithms that recommended Read more…

Blogging can feel a little bit like screaming (or typing) into the void.  How do you know if your lovingly crafted content is connecting with readers? Is your post generating Read more…

Are you a social media holdout? If you find Facebook frivolous and think Twitter is for twerps, you’re probably also skeptical about blogging. But your company stands to benefit from all these platforms — particularly blogging. So much more than “just” social media, blogs can also be powerful tools for brand positioning, thought leadership and…

I’m going to start by giving you the single best tip I ever got about writing. (How’s that for a first sentence with a hook?) In junior English, my sweet-little-old-lady English teacher gave us all a one-page handout with the title blacked out. The title, she explained with a blush, translated to “Really Crappy First…

So you have a blog, and you're ready to establish yourself as an industry expert, promote your brand and sell more products and services. The problem is, your blog isn’t the only one out there in the blogosphere — and before potential customers can read it, they have to be able to find it. In…

If you’re an avid reader who gets most of your news online, you most likely have a specific set of blogs you check on a daily basis. My blogs of choice include Colossal, Poynter’s MediaWire Blog, The New York Times Well Blog and the Etsy Blog. Not only do these blogs cover the topics I’m most interested…